When my grandsons play together with their action figures and toy cars, they create a running narrative that is always punctuated by the word “betend” (their way of saying “pretend”). The five-year-old–I call him “Buddy”–will say, “Betend all the animals escaped in the city” or “Betend there is a volcano over there.” The four-year-old–I call him “Punkin Pie”–used to follow along but now is starting to add his own “betend” scenarios.
Of course, the mispronounced word is now and will always be part of our family’s lexicon, but I also think it might be a good way to describe a transitional stage many of us have experienced in our lives and careers. It’s when our actions and roles are more than pretending but not quite being.
Think Pond Enterprises is kind of like that now. It sounds like more than it is. But we are not pretending. We are looking at the world, exploring our imaginations and creative urges, and learning as if the world we desire is unfolding. We are swerving from the grooves of thought we took for granted, testing our wings, conducting thought experiments. That’s betending.