Tag Archives: venture launching

The Four Enterprises

Do you think of a career as a sequence of jobs with progressively higher pay and greater responsibility? What if you reimagined your career as a set of four lifelong enterprises that you continuously create and expand and refine. Merriam-Webster defines an enterprise as “a project or undertaking that is especially difficult, complicated, or risky.” In other words, I am talking about endeavors that continue whether you are employed, unemployed, or under-employed. Whatever your circumstances, you keep these four enterprises alive because they supply something you need.

I think everyone need to pursue these four lifelong enterprises, regardless of the individual’s passions, aptitudes, credentials, employment experiences, assets, and constraints:

Dream Chasing. Using your imagination fully. Paying attention to the sensory experiences, images, and cultural expressions that swirl around you and mindfully pursuing those that awaken your mind, heighten the intensity of your emotions, and enrich your soul. Exploring possibilities, envisioning your desired future, and inventing the kinds of endeavors that will both fulfill you and make a positive difference. . . .

Life-Embedded Learning. Taking advantage of the numerous learning opportunities afforded by books, media entities, technologies, community resources, and people in your sphere. Continually investigating what you know and what you think you know. Consciously developing and applying new skills, adapting existing knowledge and skills in new areas, and finding greater depth of meaning and significance in the people, environments, and experiences you encounter.

Solution Crafting.  Looking at your life from different perspectives and seeking ways to synergize your assets and talents. Bringing an artistic sensibility, design thinking, and surprise into whatever you produce. Continually generating divergent ideas about how to look at and respond to circumstances, problems, challenges, opportunities, and desires–both individually and collaboratively. . . . .

Venture launching. Thinking about and testing ways to carry your ideas and solutions forward into the marketplace for your profit, into the public sphere for the good of others and the enrichment of the culture, or just into a wider conversation for their continued development and enrichment.